MAXIMUS GPS — Your Navigation in the World of Tennis
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Player-to-Brand · Coach-to-Brand

Personal brands and ambassadors

From player to brand. From coach to brand.

A dedicated personal-brand route. MAXIMUS involvement includes brand development and agreed promotion — not only a name on a racquet.

Intended progression

  1. Verified identityA verified identity and development history.
  2. Distinctive brandA distinctive personal or professional brand.
  3. Rights-cleared contentRights-cleared content and approved product identity.
  4. Engineering and collectionsEngineering and collection development where agreed.
  5. PromotionPromotion through agreed MAXIMUS channels and partnerships.
  6. ParticipationContractual participation in qualifying sales or licensing.
  7. ReportingTransparent reporting under the agreement.

Royalties and licensing

  • Royalties attach to the defined licensed brand, product, transaction or rights package.
  • “Worldwide sales” means qualifying sales within the contract's scope — never every unrelated MAXIMUS racquet.
  • Rates, calculation base, territories, term, refunds, deductions, reporting, settlement and verification are defined through the relevant agreement. No default royalty percentage is published.
  • No global campaign, media budget, sponsorship outcome or commercial success is promised without an agreed scope.
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